MicFyahTru



 

 

 

 

 

 

Whaddat.com Yard
whaddat.com home
Whaddat Chicks
the whaddat chicks
Events & Reviews
events & reviews
Featured Artists
featured artists
Cool Hang-Outs
cool hang-outs
Young Entrepreneurs
young entrepreneur
Leave Your Tag !!
leave your tag
 

BOOTY SHOT

The music video has become a staple for any artist trying to break into or maintain their position in the music industry. Lately there has been an overabundance of 'bootie videos' in hip-hop, R&B, and dancehall. A vast majority contain images of scantily clad women shaking their asses or performing simulated sex acts on a blasé, too-smooth- for- you rapper/singer in a car club, club, yacht, fantasy island, just about anywhere. Images created by the video director in an attempt to portray the artist as a 'balla' have become so monotonous. Many critics consider these videos exploitative and believe that this objectification of women has gone on for far too long.


 

It is a two edged sword, on one hand these women are being paid to act in music videos, nobody is being held against their will, the choice is theirs. Conversely, many argue that if artists, both directors and entertainers did not demand these roles, young women would not consider going that route, period. We could go on forever. X believes that the blame cannot fall squarely on the shoulders of the hip- hop music industry. In every day life since the beginning of time, women have always had to fight for respect and equality. It is easy to point a finger at musicians and directors because they supply us with these images- at the push of a button viewers have easy access to these videos. Not totally immune to the pervasiveness of the "bootie video', X acknowledges that Black music has been suffering from 'a lack of range' in recent times. However he believes that all is not lost due to the current upsurge of 'neo-soul' artists (like Musiq Soul Child, Jill Scott, Bilal), who are breaking ground in the industry and taking the music- and their videos- to new heights.

Little X considers any productive day a good day. In this business it must be difficult working with artists who are notorious for their big egos or prima donnaisms on and off camera. X has been fortunate to date. He has not encountered anyone who was too "over the top", "It has been pretty cool so far", he says. Seemingly laid back and slow to anger, the director believes that in everyone there is something special- once you've found out what it is, working with anyone can be an enjoyable experience. He explained that some artists are very hands on when it comes to creating their videos and there are those who leave the creative process entirely up to him then show up on the day of the shoot to do whatever is required of them. His familiarity with the Jamaican dancehall scene made his video "Girls Dem Sugar- Remix" (Beenie Man/Mya) rich in authenticity. "Sacrificing a lot of sleep" is how he has managed to sustain his current ascent to the top. When preparing for any job, he uses the words of the song as a guide to form his perception of what the images in the video will represent. He agrees that he is similar to Paul Hunter in his approach to directing, and admires Hunter's work tremendously.

Little X's goal is to improve his craft, progress, and build from there; a never ending pursuit, since he refuses to rest on his laurels. "I live a very amazing life…I am thankful for every day…even bad days are good…I try to learn from all my experiences…" is X's response to our question about his fondest and worst experiences behind the camera. Little X is truly grateful for the opportunities he has been blessed with. He is very spiritual and believes that our paths, created by God should be followed without questioning or hesitation. To X, the seemingly great achievement of creating a hit video pales in comparison to the significance of the grandeur of God's creations. "I made a hit video…big whoop…one has to take the time to appreciate the beauty of life and nature as these things are confirmation that there is more to life."

 
FULL 'UNDRED  


What do you drive? A black Range Rover 1999

What do you do when you're not directing music videos?
Think about directing videos! I'm also very into comic books- as long as they're well drawn, movies, and photography, whatever's coming at me.

Do you have any children? Nope, no kids

Girlfriend? (Snicker) No…let's leave my love life alone.

Favourite mode of communication? 2 -way pager, cell phone

Favourite poison? All natural!

What type of woman appeals to you? A woman- she has to know herself.

READ APRIL'S YE :: Producer JEREMY HARDING

Back upBack toYard
Copyright © 2001, Whaddat.com/NYAC Inc. All rights reserved.