VP Records Celebrates 25 years by Returning To It’s Roots

VP Records is proud to announce the opening of its new office in Kingston, Jamaica. This announcement comes on the verge of VP Records 25th Anniversary in the United States.

In 1979, the Chin family, owners of Randy's Records in Kingston, opened VP Records in Jamaica, New York.

Now in 2004, VP is returning to Kingston as the largest independent reggae music label in the world. "Establishing an office in Jamaica will allow for our partners in the music and business communities to have greater accessibility to VP," said Randy Chin, VP's head of Marketing, "we look forward to continuing our successful endeavors in bringing Jamaican music and culture to the world." The new office will be headed by Yolan Zanders who said "I'm really excited to be part of the VP family. It's great that there is an office in Jamaica, where reggae lives."

As VP Records celebrates its 25th Anniversary, they will not be slowing down their efforts to expose international audiences to reggae music. For 2004, VP has a host of initiates including a new partnership with global athletic brand PUMA to support Jamaica's National Team.

The record label will also be hosting an major concert event at the world famous Radio City Music Hall in New York City.

In addition, a 25th Anniversary box set will feature some of the greatest hits in dancehall, roots, and lover's rock. Several other events are currently in the works and will be announced in the near future.

After releasing the much anticipated Elephant Man album "Good to Go", reggae fans anxiously await several other artists releases scheduled for 2004. Lady Saw, Tanto Metro and Devonte, TOK, Tanya Stephens, Beres Hammond, Sizzla, Sasha, and Sean Paul all have albums slated for release throughout the year.

With all of the events and releases planned for 2004, VP Records stays true to their slogan…"Miles Ahead in Reggae Music."

from VPrecords.com
© 2003 VP Records. All Rights Reserved.

This was truly the red carpet affair it was set out to be. To tell you the truth, I didn't know quite what to expect. What I did know was that VP was of course a brand name and solid name in Dancehall music, especially of late, and that Puma was doing it's thang for the Jamaican Athletic Federation and Jamaica on a whole!
The ad campaigns (left, for example) that Puma has been running for at least a year are fabulous! Good to see some big companies taking us on, yuh see it. Check this out....

Puma endorses Elephant Man
Howard Campbell, Observer writer // Saturday, December 20, 2003

Independent record company, VP Records, has forged a partnership with sports manufacturer Puma that will see both entities endorsing the other's product in 2004.

Puma is no stranger to the Jamaican athlete or musician. Champion sprinter Merlene Ottey carried their banner for years while roots-reggae singer Peter Tosh sported Puma wear while on tour during the 1970s and 1980s.

Yeh man. Jamaica kicks ass.
Blesssssss Quizz